Prince of Sadness
Social media reels for Gareth.T's first ever UK concert
Gareth.T, the Hong Kong singer-songwriter known as the Prince of Sadness, brought his show to London for the first time, performing at the O2 Shepherd's Bush Empire. Chessman UK, his production team, needed social media reels to document the night. The brief was specific: the content had to carry a classical atmosphere, matching the ornate grandeur of the venue and the poster, which showed Gareth playing violin. That visual language had to translate to short-form video.
Process and Strategy
The brief gave me a clear aesthetic target. The venue itself did a lot of the work: the red velvet tiers and the warm, theatrical light of the Shepherd's Bush Empire already held that classical sensibility. My job was to let that atmosphere lead rather than impose a style onto it. I approached the shoot with that in mind, working around the natural mood of the room.
Creative Solution
I handled the full pipeline independently, filming the show and editing both reels for delivery within two days. The creative decisions were made in service of the brief: pacing, framing, and tone all oriented toward the classical register the team had asked for. Gareth's violin playing was central throughout, the clearest visual thread between the poster, the performance, and the final content.
Results
Both reels were delivered on time and to brief. Working on a first-of-its-kind show for one of Hong Kong's most talked-about young artists in a storied London venue was a concentrated, high-pressure experience, and one that sharpened how I think about executing a specific creative vision under tight constraints.
Prince of Sadness
Social media reels for Gareth.T's first ever UK concert
Video Production
Cinematography
Gareth.T, the Hong Kong singer-songwriter known as the Prince of Sadness, brought his show to London for the first time, performing at the O2 Shepherd's Bush Empire. Chessman UK, his production team, needed social media reels to document the night. The brief was specific: the content had to carry a classical atmosphere, matching the ornate grandeur of the venue and the poster, which showed Gareth playing violin. That visual language had to translate to short-form video.
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