Night at an Exhibition
Concert poster, social media version, and digital programme booklet for a saxophonist
Anson Wong is a saxophonist performing at Hong Kong City Hall High Block, one of the city's most established classical venues. He needed a poster for the night: something to go up physically at the venue, and something to post on social media. The brief was straightforward. The thinking behind it was not.
Process and Strategy
A single poster file would have been the obvious answer. Instead, I considered where each version would actually live. The physical poster needed full event information. The Instagram post needed to work as a square crop in a feed, where smaller text becomes illegible and loses all purpose. Treating them as separate design problems, not one file reformatted, was the decision that shaped everything.
Creative Solution
The poster took a modern theatrical direction: a deep plum background, Anson's portrait as the visual anchor, and the title "Exhibition" set in an iridescent holographic script that gave the event presence without pretension. For Instagram, I stripped the secondary text and recomposed the layout for a square format. The programme booklet, distributed via QR code on the night, was designed in a 9:16 ratio so it read naturally on a phone screen. Every piece shared the same visual identity, so the system held together whether someone encountered it on a wall, in a feed, or on their phone at their seat.
Results
Anson had a professional visual identity for a significant venue, at a budget that reflected where he was in his career. The coherence across print, social, and digital programme gave the night a considered feel that matched the quality of the performance itself.
Night at an Exhibition
Concert poster, social media version, and digital programme booklet for a saxophonist
Graphic Design
Print Design
Anson Wong is a saxophonist performing at Hong Kong City Hall High Block, one of the city's most established classical venues. He needed a poster for the night: something to go up physically at the venue, and something to post on social media. The brief was straightforward. The thinking behind it was not.
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