Interlude HK
Ongoing Instagram Reels collaboration with a Hong Kong culture and media brand
Interlude HK is a Hong Kong media brand covering culture, current affairs, and local stories, with over 30,000 followers across platforms. Since January 2025, I have been collaborating with them on Instagram Reels: video editing, motion design, and occasionally both within the same piece. The work spans interviews with Hong Kong celebrities, singers, YouTubers, and content creators, alongside cultural deep dives that are harder to categorise.
Video Production
Motion Design
Content Creation
Social Media
Process and Strategy
Each reel starts from a different place. Some are interview cuts that need shaping into something a feed will actually stop for. Others begin as a concept with no footage, where the editing and motion work carry the whole idea. The through-line across all of it is knowing what makes short-form content hold attention in Hong Kong specifically, where the cultural references move fast and the audience notices when something feels off.
Creative Solution
The work ranges from straight video editing to full motion graphic builds. One piece animated a WhatsApp conversation and built an infographic around Gen Alpha slang, turning a niche cultural observation into something that landed for a wider audience. On pieces involving established names, like a collaboration with Trial and Error, one of Hong Kong's most prominent YouTube channels before it shut down, the edit had to match the weight of what those names mean to the audience.
Results
The Trial and Error collaboration reached over 100,000 views and 17,000 likes, the most viral piece I have produced with Interlude. Reels across the collaboration regularly perform well on a page with over 30,000 followers. The work is ongoing.
Interlude HK
Ongoing Instagram Reels collaboration with a Hong Kong culture and media brand
Video Production
Motion Design
Interlude HK is a Hong Kong media brand covering culture, current affairs, and local stories, with over 30,000 followers across platforms. Since January 2025, I have been collaborating with them on Instagram Reels: video editing, motion design, and occasionally both within the same piece. The work spans interviews with Hong Kong celebrities, singers, YouTubers, and content creators, alongside cultural deep dives that are harder to categorise.
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