Hooked

Five-image conceptual photography series on digital addiction

For a contemporary photography module at university, I conceived and shot a five-image series exploring digital addiction and its grip on Gen Z. The brief was open — produce a body of work with a coherent conceptual thread. The result was an exhibition proposal for an immersive gallery experience, with the photographs as its centrepiece.

Photography

Art Direction

Conceptual Design

Process and Strategy

The concept started with a simple observation: humans and fish are caught the same way. Both reach toward something that glows, without understanding what it costs. From that, I built a five-part visual argument, each image approaching a different dimension of how technology hooks us: social media's dopamine loop, gaming's win-loss cycle, the phone as modern cigarette, the screen as a trap we choose, and the distorted self-image that results. The images had to work as standalone photographs and as an exhibition system.

Creative Solution

Each piece was shot and lit to carry its own emotional register. Hooked places a figure underwater, reaching for a phone as though it were air. Caged Butterfly uses motion blur and screen light to fracture the subject behind glass. W/L is lit in green and red, the subject's face caught in the glow of a controller. A Phone Break photographs strangers outside at night, their faces washed red by their screens. Magic Mirror turns the camera on the viewer's own reflection. Alongside the images, I designed a full exhibition proposal and a printed catalogue that gave the series a physical life beyond the module.

Results

The project received a strong grade. More personally, it was the first time I approached photography as a medium for ideas rather than documentation, and the first time I designed an exhibition as a complete experience, from the photographs to the installation concept to the printed object in someone's hands.

Hooked

Five-image conceptual photography series on digital addiction

Photography

Art Direction

For a contemporary photography module at university, I conceived and shot a five-image series exploring digital addiction and its grip on Gen Z. The brief was open — produce a body of work with a coherent conceptual thread. The result was an exhibition proposal for an immersive gallery experience, with the photographs as its centrepiece.

I take on a small number of projects at a time. That's intentional. The work is better for it.

Book a project

You know what you need. Let's make it happen.

Book a consultation

For those who want to understand what their brand needs before committing to anything.