Process and Strategy

Before touching any design tool, I went to a Hong Kong bookstore and studied over a hundred covers. What I noticed was that the ones with the most presence stripped everything down to a single, confident gesture. That became the strategic anchor: not to emulate Vogue literally, but to understand why it commands attention, and apply that logic to Carey's cover.

Creative Solution

I proposed setting the title in handwritten ink. It was a deliberate tension: a raw, human mark against the polished self-assurance the rest of the cover projected. Carey pushed back initially, worried it would look unfinished. I held the direction. Once she saw it in context, she came around completely.

Results

The ebook sold a notable number of copies at launch. Carey credited the cover on social media, and the response from her followers reflected that the design had landed. For a first-time author stepping into a new identity, the reception confirmed the work.